Dutu Group

Planning your Web Project

Our Guide to Get You Started


We admit it, Starting a web project can feel complicated. We are here for you, we are here to make this whole process feel like much more simpler than it is, so dowload the WEB PROJECT PLANNER DRAFT, grab a pen (or pencil) and lets tackle this one.

This planner will take you through the initial steps of planning a web project. If you complete each section, we will have all the information we'll need to make this project kickoff on the right foot.So to get started, I suggest you do the following:

  • First, answer a few questions about you and your organization.
  • Next, think a bit about your audience - who they are and what the need
  • After that, take a close look at your current site (if you have one) - what it contains, how the information gets there and what is/isn't working.
  • Then let's get dreaming about your vision for your project
  • Finally, think about your team, who should be involved and any project constraints you know about

It wont take long to read, but we suggest that you allocate a few hours to thinking about the questions in this planner and seeking out the answers. Feel free to get in touch with us if you have questions.

Your Organization

Most projects begin with a tremendous amount of creativity and ideas. However, not all of these will be realistic, achievable or equally important. This is because quality design depends on real insight. That means we must do our best to ask the right questions, and listen intently to the answers. By building a clear understanding of your organization’s key issues with all those involved in defining the project, you can:

  • Challenge any assumptions or internal views
  • Define what makes your organization unique
  • Recognize wider opportunities to use the web.

So under this section ask yourself and write about the following:

  • About Your Organization
  • What are The Key Business
  • How Do You See The Web Contributing To These Issues

Your Customers

Your website is your story. But like any good storyteller, you need to understand your audience. The more detailed your picture of your listeners is, the better you can tell a story that matters to them in a way that engages them. How do you build this picture? Think about some of the customers or prospects who are most important to you. It might help to imagine names and histories for these people.

Who are they? Where do they live? How do they make decisions? Once you have a sense of your audience, consider how they think and feel about your organization. What really matters to them? What things do they appreciate about you? What things would they like you to improve? The answers should give you an idea of their values and needs, which should, in turn, determine how to tell your story in an engaging way.

So in this section study careful and answer in your journal the following questions:

  • Who is Your Main Audience?
  • What Are Their Characteristics?
  • What Are The Key Reasons They Choose You Over The Competition?
  • What Is Your Key Findings From Market Research?
  • What Are Your Customers Not Happy With? How Does This Impact Your Organization?

Your Vision

Vision is about more than knowing what your new website will look like. It’s about defining an experience. Close your eyes and picture how you want your audience to feel when they arrive at your new site.

But the feelings a site evokes is only one part of the user experience. We’ll also need to know:

  • Your business objectives for your site.
  • What you will be saying on your site.
  • The functionality it should contain to be a success.
  • What your users must be able to do while there (including what those in your organization must be able to do, like manage content/registered users).

Functionality has a significant bearing on a project’s complexity and timescale. For this reason, best practice suggests that each piece of functionality should support a specific business objective. If it doesn’t, you probably need to narrow your focus; many projects fail from trying to build too much. Also, clients are often surprised about how much time it takes to rework content, and gather and write new content. This responsibility typically falls to the client. With this in mind, consider content carefully as you work out your vision and draft your project’s timeline. Allow yourself enough time in the schedule to write the content.

What's Next

Now that you’ve (or maybe we did it together) completed to build out Project Planner, we can use all of this information we’ve collected to get started on your awesome project! We know that your time is valuable, and we truly appreciate you taking the time to fill out this document. We can’t wait to work with you and create a beautiful digital experience that connects with your audience.

Now you can download the WEB PROJECT PLANNER FORM and open it using any PDF viewer (like Adobe Reader, etc.) and fill it. Once finished attach it to the email and send it back to us via This email address is being protected from spambots. You need JavaScript enabled to view it. .

If you haven't start yet this process and need some helping hand to go through it, contact us right away so that we can do this together and once finished we can work on your project to make your website a best experience to you and your clients. Welcome to Dutu Group Limited as we take your online existence to the completely new level.